Your marketing makes claims. What backs each one?

WHY THIS EXISTS. Substantiation is judged at the time a claim is made — and a claim is made afresh each day it stays on the page.

WHO IT IS FOR. Founders and legal at companies whose marketing makes capability claims.

WHAT YOU GET. Dated claim inventory with evidence status, scope assessment, substantiation questions and remediation options.

• Each row: the claim verbatim, the evidence cited, and why it does or does not carry it.

• The substantiation question the claim would face, written out.

• Remediation as an option — narrow the wording, or cite a source that measures it.

HOW IT WORKS. You send the pages. VERIS reads them, records each claim verbatim, checks whether the evidence published beside it can carry what the claim asserts, and dates the whole file to the moment it was read. Delivery is automated scan + reviewed export (PDF/JSON), delivered by email.

THE OBJECTION YOU ARE ALREADY THINKING. "Our lawyers already reviewed the site." — A review asks whether the wording is defensible. This asks a narrower question: what evidence was published beside the claim, and can that source carry it? A review-platform ranking substantiates that people liked the product. It does not substantiate a measured performance claim.

THE PROOF. 16 companies read on 2026-08-19: 368 claims inventoried, 133 would face a substantiation question, and 2 came back with nothing high. A tool that flags nothing is broken; a tool that flags everything is worthless.

WE WENT FIRST. We ran it on knightbyrd.com before running it on anyone else and published the 2 findings it returned against us.

WHAT IT WILL NOT DO. It does not determine whether a claim is adequate. It does not give legal advice or reach a legal conclusion. It does not write a claim you did not publish. It does not treat an unknown as a zero.

Start free: scan one page at nexus.knightbyrd.com/veris and see the counts before you buy anything.