The KEMA Brief
Sharp field notes on emerging tech, regulation, and the fast shifts reshaping professional work — a fresh drop every Friday and Sunday.
This week's editions
The Quiet Signals: 10 Digital Needs Flying Under the Radar
This week's demand report uncovers ten specific digital needs, from AI-powered workflow tools to social commerce solutions, revealing underserved niches ripe for agile development.
Beyond the Buzz: Mastering Personal Productivity with AI's Quiet Revolution
Cut through the AI hype. Discover how thoughtful integration of artificial intelligence can genuinely elevate your personal productivity, transforming how you work and create without overwhelming you.
The archive
Social Media's Diminishing Returns: What Smart Businesses Are Doing Next
The golden age of social media for business is over. Discover why traditional strategies are failing and what innovative approaches are emerging to build genuine audience connection and drive growth.
FTC Claim Substantiation Standards, Reasonable Basis, and the Regulatory Risks of Borrowed Science
An analysis of FTC advertising substantiation standards, express versus implied claims, the requirement of competent and reliable scientific evidence, and the legal risks of borrowed science under
