The KEMA Brief
Sharp field notes on emerging tech, regulation, and the fast shifts reshaping professional work — a fresh drop every Friday and Sunday.
This week's editions
Building Your Digital Legacy: Why Your Cloud Backup Is Not an Inheritance
True digital preservation goes far beyond backing up files to the cloud. Discover the strategic frameworks required to turn raw digital exhaust into a meaningful, accessible human legacy.
FTC Notice of Penalty Offenses Recipient Lists and Civil Penalty Exposure Under 15 U.S.C. § 45(m)(1)(B)
Appearing on an FTC Notice of Penalty Offenses list establishes legal actual knowledge under 15 U.S.C. § 45(m)(1)(B), escalating civil penalty exposure up to $50,120 per violation.
The archive
Beyond the Hard Drive: Why Your Digital Legacy Needs Curation, Not Just Storage
Backing up your files to iCloud isn't preserving your legacy—it's outsourcing a digital landfill. Here is how to build an intentional, durable digital estate.
Regulatory and Financial Liabilities of 'Clinically Proven' Claims Under FTC Scrutiny
Using 'clinically proven' elevates product assertions to express establishment claims, requiring competent and reliable scientific evidence under FTC scrutiny.