KnightByrd Tech · Insights
The KEMA Brief
Sharp field notes on emerging tech, regulation, and the fast shifts reshaping professional work — a fresh drop every Friday and Sunday.
This week's editions
Sunday Edition
Marketing Claim Evidence: What an Inventory of Capability Claims Found
An inventory of 93 marketing claims across 8 company pages reveals key evidence and scoping patterns for product performance statements.
Aug 20, 2026·2 min readRead
Friday Edition
What we can tell you about the claims on your website
VERIS records what a page claims and what evidence was published with it, then watches whether that evidence is still there. Free scan, no account.
Aug 20, 2026·4 min readRead