KnightByrd Tech · Insights
The KEMA Brief
Sharp field notes on emerging tech, regulation, and the fast shifts reshaping professional work — a fresh drop every Friday and Sunday.
Tagged “claim substantiation”
Regulatory and Financial Liabilities of 'Clinically Proven' Claims Under FTC Scrutiny
clinically provenRegulatory and Financial Liabilities of 'Clinically Proven' Claims Under FTC Scrutiny
Using 'clinically proven' elevates product assertions to express establishment claims, requiring competent and reliable scientific evidence under FTC scrutiny.
KnightByrd Tech·Sep 22, 2026·5 min read
Three in four companies on an FTC notice list still publish claims that would face a substantiation question
FTCThree in four companies on an FTC notice list still publish claims that would face a substantiation question
The first measurement of what FTC notice recipients actually publish. 300 sites read, 240 readable, 1,867 claims counted.