The Claim-Evidence Index
How marketing claims are actually evidenced — how many carry a source, how many assert breadth nobody tested — across every page VERIS has read. By pattern, never by company.
AS OF 2026-10-04 · 434 SITES · 944 READINGS · 12232 CLAIMS
of recorded claims cite no source at all on the page that makes them.
Absence of a citation is not proof a claim is unsupported — the evidence may exist offline. It does mean a reader, a regulator or a competitor cannot check it without asking.
of readings found at least one claim that would face a substantiation question.
This counts pages where a question could be asked, not pages that would fail to answer it.
What this does not say
- No company is named, and none can be: the aggregate this is computed from does not carry a subject.
- The population is every page VERIS has been asked to read. That is not a random sample of any market, and nothing here should be read as representative of one.
- Public web pages only. Claims in documents, video, decks or behind a login are outside the record.
- It records whether evidence was published alongside a claim. It does not assess whether that evidence is sufficient, and it is not legal advice.
Method: The KnightByrd Claim-Evidence Method v1.0 — /veris/standard
The Index publishes when the record holds at least 25 sites and 250 claims, and not before. KnightByrd Tech LLC · veris@knightbyrd.com