Your marketing makes claims.
What backs each one?
Change monitoring tells you a page moved. VERIS records what was claimed and what evidence was published beside it — and dates both.
We ran it on ourselves first. It found two of our own claims that would face the same question — and we published them.
16 companies read on 2026-08-19: 368 claims inventoried, 133 would face a substantiation question, 2 came back clear. We ran it on knightbyrd.com too.
Scan your own page free
Your three highest-exposure claims, each with the question it would face and what is published beside it.
Buy directThe quarter's measurement of how a category evidences its claims, with the distribution behind every figure and the method to reproduce it.
Buy direct
A public, dated record of what your page claims and what evidence stands beside it — readable by a person and by a machine.
A hosted proof page at a stable address you can link or badge, plus the same record as structured data for anything reading your site automatically. Each claim it finds recorded as published, the sources cited beside it, and whether those sources still resolve — re-read on a schedule so the record describes the present rather than the day you bought it. Monthly, cancel anytime.
Assistants rank on stated claims, so unverified copy is now a ranking input and nothing in the stack checks it.
Merchants and marketers whose product pages are already being read by AI assistants.
Your published claims, watched — so you know when the thing they measured has moved on.
Continuous monitoring of your published claims AND of the sources they cite. Alerts when a claim changes, and when a cited source no longer resolves, redirects elsewhere, or is rewritten while your claim stays exactly as written. Monthly, cancel anytime.
A claim is republished each day it stays on the page, while the product underneath it keeps moving.
Marketing ops and product marketing at companies that ship often.
A named competitor's published claims, read on a schedule, including when the evidence behind them moves.
Dated inventory of a named competitor's public claims with evidence status and the substantiation questions each would face. Records what was published; draws no conclusion.
Competitive-intelligence tools capture that a page changed. None of them records whether the claim on it can be supported.
Sales and product marketing losing deals to rivals with bolder claims.
The claims found on the pages you submit, and what evidence was published alongside each one.
Dated claim inventory with evidence status, scope assessment, substantiation questions and remediation options.
Substantiation is judged at the time a claim is made — and a claim is made afresh each day it stays on the page.
Founders and legal at companies whose marketing makes capability claims.
What a competitor claims, and what they published to support it.
Dated inventory of a named competitor's public claims with evidence status and the substantiation questions each would face. Records what was published; draws no conclusion.
Competitive-intelligence tools capture that a page changed. None of them records whether the claim on it can be supported.
Sales and product marketing losing deals to rivals with bolder claims.
Your substantiation file, assembled and dated before anyone asks for it.
Full evidence provenance per claim: source, date, methodology reference, gaps flagged, exportable.
The evidence is scattered across drives, decks, and people who have left. It gets assembled under time pressure or not at all.
Legal and compliance at companies with published performance claims.
Nine questions to ask any vendor · Refunds, scope and how we work · veris@knightbyrd.com
VERIS is an evidence inventory. It records what was claimed and what evidence was published alongside it. It does not determine whether a claim is adequate, and it is not legal advice or a legal conclusion.