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KNIGHTBYRD TECH LLC · VERIS
For the people who get asked whether they can say it
VERIS records every claim on a page and the evidence published alongside it. If you advise on published claims — as counsel, as a compliance consultant, as a reviewer, or as the person who writes them — this is the version of the program built for you rather than for a marketing team.
We do not pay for recommendations from anyone who sells independence.
Counsel, expert witnesses, procurement reviewers, underwriters and compliance consultants receive no fee and no commission from us — not as an oversight, as a rule. A lawyer paid to recommend a vendor acquires a disclosure duty they did not have. An expert on commission is impeachable on cross. A reviewer paid by a vendor they are reviewing has the conflict their role exists to prevent. What those roles get instead is the tool: scans on client pages at no charge, and the client buys directly if they want the record.
Agencies, consultants and resellers — who are selling delivery rather than independence — get partner pricing at 25% below retail and set their own client price.
Who this is for
Ordered by how well the product fits what you already do — not by budget. Each one carries the limitation that matters most for that work, because you will find it in the first hour anyway.
Where a duty already exists
Nothing to defend — finding a problem is the service.Advertising and marketing counselno fee — independenceLEDGER
Already on your desk: FTC Act §5 substantiation doctrine and the Endorsement Guides, which clients ask them to apply.
VERIS records every claim on a page and the evidence published alongside it. It does not judge whether the evidence is adequate — that is your work, and it is the part we cannot automate.
What it will not do for you: VERIS records what was claimed and what evidence was published with it. It does not tell you whether the evidence is adequate — that judgement is the part we cannot automate, and it is the part you sell.
Investment-adviser marketing-rule compliance consultantsno fee — independenceLEDGER
Already on your desk: SEC Rule 206(4)-1, the Marketing Rule. Advisers must have a reasonable basis for believing they can substantiate material statements of fact, and examiners may ask for it.
VERIS reads an adviser's public pages and records each material statement alongside the evidence published with it, with dates. What it does not do is decide whether that basis is reasonable — that determination is yours.
What it will not do for you: we read public web pages. Pitch decks, one-on-one materials and performance advertising in PDFs are outside what VERIS reads today, and those are a real part of a marketing-rule review.
Advertising and health-claim regulatory consultantsno fee — independenceLEDGER
Already on your desk: FTC Health Products Compliance Guidance and the substantiation standard for health claims.
VERIS records what a page claims and what that page cites as support, with dates. Matching a claim to a study you hold offline is work it does not attempt and should not be trusted to do.
What it will not do for you: VERIS does not know your substantiation file. It records what a page claims and what that page cites; matching a claim to a study you hold offline is still your work.
False-advertising litigation support and expertsno fee — independenceDOSSIER
Already on your desk: Lanham Act false-advertising practice and NAD challenge procedure.
What it will not do for you: VERIS reads a page as it is published now. It is not an archive and it cannot tell you what a page said last year, so start the record early rather than after a dispute begins.
Answerable for other people's claims
Many surfaces, written by people you do not employ.Franchise systems and multi-location brandspartner pricingSENTRY
Already on your desk: FTC Franchise Rule, and financial-performance-representation limits on what a location may claim.
What it will not do for you: at hundreds of locations this is a monitoring subscription, not a one-time report, and the first run will surface more than a brand team can fix in a quarter. Sequence it or it becomes shelfware.
Affiliate and influencer program managerspartner pricingSENTRY
Already on your desk: FTC Endorsement Guides: material connections must be disclosed clearly and conspicuously, and the brand is not off the hook for a partner's omission.
What it will not do for you: we read web pages. A material connection disclosed in a video, a story, or a caption on a closed platform is outside what VERIS reads, and for many programs that is where most of the risk actually sits.
Procurement, vendor risk and AI governanceno fee — independenceBLAZON
Already on your desk: internal vendor-risk and AI-governance review before purchase; increasingly a board-level ask.
What it will not do for you: VERIS tells you what a vendor published and what evidence they published with it. It cannot tell you whether the product works — only whether the claim was ever backed in public.
Deal and portfolio driven
A deadline you did not have to be sold.M&A diligence and portfolio operationspartner pricingDOSSIER
Already on your desk: buy-side diligence on a marketing-led target; representations and warranties about advertising.
What it will not do for you: a diligence window is short and our turnaround is a URL and a few minutes, so the fit is good — but we have not run this under a live deal deadline and should not pretend otherwise.
Media liability and advertising-injury insuranceno fee — independenceLEDGER
Already on your desk: underwriting and renewal review for media liability and advertising-injury cover.
What it will not do for you: we have no actuarial evidence that claim counts predict losses, and we will not imply one. This is underwriting information, not a rating factor.
You wrote the claims
Which changes when it runs, not whether it should.Agency principalspartner pricingLEDGER
Run it BEFORE the campaign ships, not after. Pre-flight it is quality assurance you can charge for and a reason the client trusts the next deck. After launch it is an audit of work you already delivered, and no principal sells that. The software is identical; only the timing decides which one it is.
Pre-flight, a claims record is quality assurance you can charge for and a reason the client trusts the next deck. After launch it is an audit of work you already delivered. The software is identical; only the timing decides which one it is.
What it will not do for you: the first scan of your own back catalogue will find things. That is the case for running it pre-flight from here on, but it is not a comfortable first hour and we would rather say so now.
PR and communications firmspartner pricingLEDGER
Check the release before it crosses the wire. Pre-distribution it is a standard review step you can bill; afterwards it is a correction, and a correction on the wire is the thing the client remembers.
What it will not do for you: VERIS reads pages on the open web. A release reviewed before it is published is not a page yet, so today this fits the newsroom and the client site rather than the draft in your inbox.
Fractional CMOs and independent consultantspartner pricingLEDGER
Position it as the handover artifact. When an engagement ends, a record of every claim on the site and what evidence backs it is the most defensible thing you can leave behind — and it is evidence of your own rigour rather than a critique of it.
Start an engagement with a record of what the site claims and what evidence backs it, and end it by handing that record over. It is evidence of your rigour rather than a critique of it.
What it will not do for you: if you are the person who wrote the claims, the report is about your work. Time it to a handover or an engagement start, not to the middle of one.
Already selling this motion
Same buyer, same delivery, one more report.Website compliance and accessibility scan providerspartner pricingSENTRY
What it will not do for you: there is no API today. Resale means running scans through the same interface a customer uses, which is workable at low volume and will not scale for them without one.
How you will hear from us, and how you will not
You will not get a cold email from us, now or later. We do not buy lists, we do not run sequences, and there is no path in our software that sends a message to someone who has not asked for one. What we do instead is publish things worth citing.
The Claim-Evidence Index
A dated, public record of claim-evidence patterns by category — never naming a company. How many products in a category publish an accuracy figure, and how many cite a source that can carry it.
monthly, dated, superseding rather than editing. Distributed by: cited by counsel and compliance consultants in their own client memos.
The Standing Brief
A recurring dated read for one segment — what changed in published claim patterns in their corner of the market, in the language they already use.
quarterly per segment, staggered so one ships most months. Distributed by: forwarded by the practitioner to their own client list, under their name.
The Answer Layer
The best available answer to narrow professional questions these people actually search — not category-level content, but the specific question with the specific citation.
continuous, one question at a time. Distributed by: search, and the practitioner who bookmarks it.
The Named Instrument
The methodology published as a free, citable standard rather than a product: how a claim is recorded, what counts as evidence present, what supersedes what, and where the method stops.
published once, versioned with dates, never quietly edited. Distributed by: quoted in memos, checklists and scopes of work written by other people.
The Reciprocal Scan
A practitioner runs the free scan on a client's page. The result is about their real work, and the result page is the entire pitch.
on demand, always available, no gate. Distributed by: the practitioner, to themselves, at a moment they picked.
Partner pricing
Applies where resale applies. Independent roles pay nothing and earn nothing — see above.
| Product | Retail | Partner |
|---|---|---|
| VERIS Ledger | $1,397 | $1,048 |
| VERIS Blazon | $2,297 | $1,723 |
| VERIS Blazon Watch | $597/mo | $448/mo |
| VERIS Sentry | $537/mo | $403/mo |
| VERIS Dossier | $2,297 | $1,723 |
The whole agreement
There is no long-form contract behind this. Nine terms, each with the reason it exists.
Cost to joinNone.
charging for access to a program with no track record would be indefensible.
ExclusivityNone, in either direction.
we cannot offer territory we have no customers in, and you should not accept one.
MinimumsNone. No quota, no roster size, no renewal.
a minimum turns a recommendation into an obligation, which is what makes referrals feel used.
Partner pricing25% below retail where resale applies. You set the client price.
agencies and resellers price their own work; a fixed resale price would be unusable.
Independent rolesNo fee and no commission. Scans at no charge, client buys direct.
counsel, experts, reviewers and underwriters sell independence. A vendor fee damages the thing they sell.
When referral amounts are paidAfter the 14-day refund window closes.
paying before a refund can happen means clawing money back, which is worse than waiting.
Your clients' dataWe read public web pages. No account, no access, no code on their site.
you cannot recommend something that needs credentials from a client who has not agreed yet.
Naming clientsNever, without written permission, per company, per use.
the product is a record of other people's claims. Publishing one without consent would end the program.
Ending itEither side, any time, no penalty and no notice period.
the only honest term when the program is this new.
Who we turn away
- advertisers and in-house marketing teams — they are the buyer. A partner form is a slower path to the same money. You are better served at the store.
- affiliate and coupon sites — volume without judgement. This is bought on trust and that route spends it.
- lead-generation and list vendors — the entire product argument is restraint. Buying a list would be the loudest possible refutation.
Before you take our word for any of it
We ran it on ourselves first: knightbyrd.com returned 2 claims of our own that would face the same question, and we published them. On 2026-08-19, 16 companies were read — 368 claims inventoried, 2 came back with nothing high.
Register
This is the only way into the program. No account, no call booking, no sequence.
No account is created and no confirmation sequence starts. We do not buy or sell contact lists, and this form is the only way anyone enters the program.
VERIS is an evidence inventory: it records what was claimed and what evidence was published alongside it. It does not determine whether a claim is adequate, and it is not legal advice or a legal conclusion. KnightByrd Tech LLC · veris@knightbyrd.com · policy