Each line below was proposed copy for our own pages, and each was blocked by the same gate that runs on customer copy. We re-run all of them against the live rules every time this page loads, so the claim that they are refused is checked rather than remembered.
“VERIS stops false advertising claims before they reach your customers.”
Blocked by: guaranteed_prevention
We wanted it because: 'stops' is the strongest verb available and it is what a buyer wants to hear.
Published instead: VERIS records what was claimed and what evidence was published alongside it. It does not stop anything; a person acting on the record does.
“Trusted by compliance teams and marketing counsel.”
Blocked by: existing_customers
We wanted it because: social proof is the fastest credibility shortcut in existence.
Published instead: We have no customers to name. We ran the product on ourselves and published what it found.
“A proven method, battle-tested across hundreds of sites.”
Blocked by: proven_deployment
We wanted it because: 'proven' converts, and we had run a real batch, so it felt defensible.
Published instead: On a dated run, a stated number of companies were read and the counts published. The method is documented, not proven.
“Guaranteed to find every claim on your site.”
Blocked by: guaranteed_prevention
We wanted it because: completeness is the objection buyers raise first, and a guarantee answers it in four words.
Published instead: The extractor has stated limitations and they are published with the results. Pages we cannot read are reported as unread and excluded from the counts.
“We analysed your site and found issues your team missed.”
Blocked by: unsupported_prospect_knowledge
We wanted it because: it is specific, it is urgent, and it is the single highest-response opening line in outbound sales.
Published instead: Nothing. We do not send this, because we do not write to people who have not asked, and because asserting private knowledge about a stranger's business is a claim we could not substantiate either.
All 5 sentences are still refused by the live gate, checked at render.
